Problem: “We’ve lost our way as a brand, and people have forgotten about us. Can you sort our image and drive sales?”

Solution: We lifted the lid on Yeo Valley - a 2-pronged attack that reminded people it was a both real place AND their lovely products were in the local supermarket. Smart data on roadsigns and Waze drove the message further too.

Results: We gave the brand a new sense of purpose, made their natural yogurt market leader again, and used the halo effect to push other products. Boom.