Problem: "This agency has never had a financial client, can you help us win this pitch for Equiniti’s new investment platform?"

Solution: "It’s time to Thrive". This integrated campaign made people rethink their attitude to investments, by reframing it all, turning it into something positive and less intimidating.

Results: Won the pitch. Job done. Sadly they got cold feet on the Thrive brand, but they loved the insights and attitude, so we used them in lots of other work.