The World’s Biggest Unpopularity Contest

Problem: "We want to make a real impact in NYC. Maybe it could tie into the election?”

Solution: We took on the epic sites of Times Square to create ads using live poll data and related to the Economist's US content. When no one liked Trump or Hilary, who was going to win?

Results: We all know what happened in the election, but The Economist got some US subscriptions too.