Delivering thought leadership for Google Cloud

Problem: “Create an interview series that inspires business big hitters on key topics.”

Solution: The Pack, over 20 interviews using a mix of deep and daft questions in different card game formats for long and short form films. I was responsible for research, interviews and content.

Results: confidential, but over 20 interviews became many, many films for social and YouTube. The programme went on for well over a year, featuring people like Sir Martin Sorrell, the UN’s Carme Artigas and Google legend Urs Hölzle. Shoots across Europe and Africa. Research powered by Gemini.

Production by Gramafilm.