Delivering thought leadership for Google Cloud

Problem: “Create an interview series that inspires business big hitters on key topics.”

Solution: The Pack, a mix of deep and fun questions which used different card game formats to create watchable long and short form content with business luminaries.

Results: confidential, but over 20 interviews became many, many films for social and YouTube. The programme went on for well over a year, featuring people like Sir Martin Sorrell, the UN’s Carme Artigas and Google legend Urs Hölzle. Shoots across Europe and Africa. Research powered by Gemini.

Production by Gramafilm.