Problem: “We’re pitching for Motorpoint and have to get all these product points into a hard-working TV ad”
Solution: ‘Buy Happy’ - a campaign featuring Brian and Sarah, two neighbours who’ve just bought the same car with very different experiences.
Results: Won the pitch and made the work using comedian Rob Madin as Brian. Went live across TV, radio, OOH and social in Jan 2020, and drove their highest footfall for 2 years. The ad also fuelled an opinion piece in The Drum - see below.