Problem: “Launch a new coffee online, making sure that the flavour's lighter, brighter notes really come alive."
Solution: An 8hr live singathon that instantly brightened people’s days with bespoke comedy songs.
Results: Amongst other impressive stats, we reached 16% of the UK’s Twitter users and won 2 DMAs. And a Turkey of the Week.
As well as overseeing creative, I was a community manager on the day, working live with the media agency.
Creative credits: Alex Buchanan-Dunlop and Neil Williamson.