Problem: “We want people living with diabetes to feel heard and inspired, and others to understand that it’s emotional as well as physical.”
Solution: ‘This is Diabetes’ - a campaign across TV, radio and content, which captures the experience of this relentless condition.
Results: Overwhelmingly positive reaction. What made me proudest was people quoting my script in their comments on social: “Millions of us live with it, millions more misunderstand it.”