Problem: "Capital One have developed a new version of QuickCheck, with 100% yes/no answers. How can we take the emotion and humanity of our previous work even further?"
Solution: "Certainty". A multi-platform campaign focussed around people's love of being assured in life. Real, human stories that brought the product benefit to life in a charming way, and which absolutely smashed the results.
Results: 19 million full video views (55% completion rate) 11M prospects identified, 1M site visits and a 65% reduction in declined applications. And a DMA Gold.
Creative credits: Lou Wright and Emma Rene.